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Icon's digital department is on a winning streak and looking for Melbourne's greatest Drupal developers and UI/UX designers. If you're on the hunt for challenging projects with a crack hot-team please get in contact and shoot us a CV, a few recent URLs, and your role in the projects. Part or full time is OK, but you'll be required to work from our funkadelic Cremorne studio. You'll love it here and we'll love having you here, so make the jump and join us now!

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Icon's new behaviour change campaign for Vic Roads, The Road to Respect Roadshow, is generating plenty of buzz following a high profile launch at Birrarung Marr.

Minister for Roads Terry Mulder unveiled the VicRoads Road to Respect campaign at Birrarung Marr, alongside the campaign hero – a striking semi trailer. He was joined by VicRoads Director of Vehicle Management and Safety, Don Hogben, and Victoria Police Assistant Commissioner Robert Hill.

Check out the story in Campaign Brief http://www.campaignbrief.com/2012/09/vicroads-launches-new-behaviou.html

See also the story in mUmBRELLA: http://mumbrella.com.au/vicroads-road-to-respect-campaign-tries-to-build-bridges-between-car-drivers-and-truckies-113988

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A truck fitted out with interactive games and information is taking to the state’s highways and freeways in a two-month roadshow to encourage greater respect between car and truck drivers.

Minister for Roads Terry Mulder unveiled the VicRoads Road to Respect campaign today at Birrarung Marr, alongside the campaign hero – a striking semi trailer.
VicRoads Director of Vehicle Management and Safety, Don Hogben, said the Road to Respect is a timely campaign to emphasise that Victoria’s roads are a shared resource for all Victorians.

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Icon.Inc welcomes Alistair (but we like to call him Al) to the digital team. After living in Canberra for 20 years, Al moved to Melbourne in April and has already started exploring the city. He barracks for the St Kilda Football Club, and can now be confidently proclaimed a Melburnian. To use tech-speak, he’s a coder, and what sets him apart in his approach is a high attention to detail and clean, structured code. We also love the designer toy collection Al is accruing around his Mac screen – nice one!

Here’s what Al can do:

Alistair is a well established Linux-Apache-MySQL-PHP stack Developer with over 9 years of   industry experience coding with a variety of popular frameworks such as Drupal, Wordpress, CodeIgniter, Magento, ExpressionEngine and custom developed solutions. Utilising strong server administration technical skills, a formal Graphic Design background and passionate coding knowledge, Alistair is able to tailor web applications to a Client's specific needs and requirements; whilst maintaining strict standards. 

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Part of NAB, Advantedge is a wholesale loan servicer and a major participant in the Australian mortgage market with over $138 billion of loans under management or administration.

In late 2011, Icon.Inc was appointed to lead a brand transformation of Advantedge’s consumer lending business PLAN Lending.

Using our bespoke Brand Transformation Methodology, Icon conducted a comprehensive brand audit followed by structured stakeholder engagement and facilitated workshops. An iterative brand building process resulted in an entirely new positioning and set of brand values, key messages and tagline. The print redesign reflects the essence of the new messages around simplicity, where the typographic difference and colour combinations are the sole key visual features.

During a recent road show the client reported a 30% lift in loan writing, part of which she attributed to the clear, strong brand messaging and associated brand communications and collateral developed by Icon.

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Icon.Inc on twitter $5.2m?! "Tax Office spends $5.2m to put e-tax on Mac" http://t.co/atiImnjjLp via @theage 23 hours, 12 minutes ago