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St Leonard’s College in Brighton is one of Australia’s most respected co-educational independent schools. Following a competitive pitch, Icon was appointed to plan and execute the redevelopment of the prestigious College’s website.

Our strategy for the new website was built upon extensive consultation to engage stakeholders and document requirements. Using a combination of focus groups and workshops, we successfully consulted with parents, teachers, students and others about all aspects of the new website.

To meet the needs of the whole school community, Icon designed a clean, sleek and easy to navigate website that fulfills the functional requirements of both current website users and prospective students and parents.

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Since 1997, Phoenix Institute of Australia has been a key educational provider of personal development programs and vocational courses in holistic and transpersonal therapy.

Icon.Inc was engaged by Phoenix to refresh their brand and reposition the College as the leader in holistic education in Australia. Only the original phoenix logo device and symbol were retained, with all other dimensions of the brand transformed over the next six months.

The brand transformation also extended to photography and collateral. Icon’s senior photographer and designer, Rom, took photographs of students and the institution’s interesting visual features, which were placed in the newly designed Phoenix Prospectus.

Commencing in mid 2011, the project has resulted in all-new branding, style guide, brand communications, imagery and website. 

Cabot’s Timber Finishes are the leading wood-care products in Australia. Cabot’s approached icon.inc to assist with the re-design and development of a new website, so that it functions as an informative product selection tool for consumers with both interior and exterior DIY projects.

Icon conducted extensive stakeholder engagement in order to understand the requirements of the business divisions within the Cabot’s brand. The approach we took was to design the website with simple, interactive and logical functions that spring from the consumer’s point-of-view.

The final result is an engaging, online tool that guides and educates consumers, allowing them to confidently problem-solve their DIY projects and efficiently purchase the products they need.

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