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It’s not home grown, but if you’ve been looking at the news abroad you may have seen the beating The Bank of America has taken over the last year or two. Especially regarding consumer outrage to a proposed $5 fee for using your debit card.
 
They’re currently on the search for a new ad agency ($300 million in advertising production!) to change people perceptions of them as the big bad bank.  And over at thefinancialbrand.com there is a great article discussing the flaws in this strategy and what they really should be doing to turn the haters into lovers. Go take a look.
 

Twice a year the faculty of Science, Technology and Engineering at La Trobe University publish Synergy. An external magazine with updates and information on the faculty. Icon have been working with them to design and produce Synergy since the beginning, with issue three launched mid-December. You can view the latest version of Synergy as an interative pdf.

Merry Christmas and a happy New Year to all our clients past and present!

The shots above are of our Christmas card. Designed and shot by one of Icon's old hands, Rom, the card has been laser etched to give it its great colour and texture.

A quick look at the new pad. Feels well settled already.

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