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The Australian Curriculum, Assessment and Reporting Authority (ACARA) has started 2010 with a new-look following a comprehensive brand review conducted by Icon.Inc.

Featuring a custom font and fresh blue colour palette, the new brand identity was unveiled in Sydney earlier this month. The rebranding project coincided with major organisational changes at the education authority and its move to new Sydney headquarters.

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Icon.Inc has been appointed to the Australian Tax Office Communications and Related Services Panel for a three-year period. The appointment, which commenced January 1, followed a year-long tender process.

Icon CEO Joanne Painter said the rigorous selection process highlighted Icon's strength in strategic communications and copywriting.

"This is the second major Federal Government panel appointment in 12 months and we're delighted to be recognised as a quality supplier of diverse communications services to government.

"Building on our work with the Department of Education, Employment and Workplace Relations (DEEWR), we look forward to assisting the ATO with its strategic communications needs over the coming years. I am confident our expanding communications team, and growing corporate communications practice, will provide powerful solutions to our ATO clients," Ms Painter said.

Produced in record time by Icon.Inc's web crew, the new Cadbury Fundraiser site is launched and ready for fundraising chocoholics. I've got my eye on the 10Kg block...

ACVA Lab 2010 has launched and offers Australian artists working in virtual, digital and hybrid mediums the opportunity to participate in a virtual art lab, be mentored and network with like-minded peers. The call-out is open until January 8, 2010.