Blog - December 2010
15
Dec 2010Art Starter
When does social media displace traditional media as the preferred marketing and communication medium? When you’re Australia Council for the Arts and you want to connect with diverse audiences across Australia to promote your grants program.
This was the challenge – and opportunity – facing Icon when we were appointed to manage the PR campaign for AusCo’s 2010/2011 ArtStart Grants for the Federal Government.
Thankfully creative types are huge social media users so our integrated campaign is working a treat (applications close early 2011). In fact it’s been so successful that applications are up more than 100% on last year and AusCo has had to put more staff on to handle the demand!
08
Dec 2010Gone Golfing!
Schweppes’ new B2B newsletter, The Golf Gazette, is hitting the spot among golf pro shop managers and others Schweppes customers.
Carbonated beverages are big business in the world of golf. For Schweppes, maintaining its market share means building strong relationships with golf shops and course management.
Designed and managed by Icon, The Golf Gazette, is designed to support the business as it seeks to win new accounts and build value for customers.
Oh, and it’s a great read.
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