Blog - May 2012

Icon.Inc welcomes Alistair (but we like to call him Al) to the digital team. After living in Canberra for 20 years, Al moved to Melbourne in April and has already started exploring the city. He barracks for the St Kilda Football Club, and can now be confidently proclaimed a Melburnian. To use tech-speak, he’s a coder, and what sets him apart in his approach is a high attention to detail and clean, structured code. We also love the designer toy collection Al is accruing around his Mac screen – nice one!

Here’s what Al can do:

Alistair is a well established Linux-Apache-MySQL-PHP stack Developer with over 9 years of   industry experience coding with a variety of popular frameworks such as Drupal, Wordpress, CodeIgniter, Magento, ExpressionEngine and custom developed solutions. Utilising strong server administration technical skills, a formal Graphic Design background and passionate coding knowledge, Alistair is able to tailor web applications to a Client's specific needs and requirements; whilst maintaining strict standards. 

Part of NAB, Advantedge is a wholesale loan servicer and a major participant in the Australian mortgage market with over $138 billion of loans under management or administration.

In late 2011, Icon.Inc was appointed to lead a brand transformation of Advantedge’s consumer lending business PLAN Lending.

Using our bespoke Brand Transformation Methodology, Icon conducted a comprehensive brand audit followed by structured stakeholder engagement and facilitated workshops. An iterative brand building process resulted in an entirely new positioning and set of brand values, key messages and tagline. The print redesign reflects the essence of the new messages around simplicity, where the typographic difference and colour combinations are the sole key visual features.

During a recent road show the client reported a 30% lift in loan writing, part of which she attributed to the clear, strong brand messaging and associated brand communications and collateral developed by Icon.

St Leonard’s College in Brighton is one of Australia’s most respected co-educational independent schools. Following a competitive pitch, Icon was appointed to plan and execute the redevelopment of the prestigious College’s website.

Our strategy for the new website was built upon extensive consultation to engage stakeholders and document requirements. Using a combination of focus groups and workshops, we successfully consulted with parents, teachers, students and others about all aspects of the new website.

To meet the needs of the whole school community, Icon designed a clean, sleek and easy to navigate website that fulfills the functional requirements of both current website users and prospective students and parents.

View the site

Since 1997, Phoenix Institute of Australia has been a key educational provider of personal development programs and vocational courses in holistic and transpersonal therapy.

Icon.Inc was engaged by Phoenix to refresh their brand and reposition the College as the leader in holistic education in Australia. Only the original phoenix logo device and symbol were retained, with all other dimensions of the brand transformed over the next six months.

The brand transformation also extended to photography and collateral. Icon’s senior photographer and designer, Rom, took photographs of students and the institution’s interesting visual features, which were placed in the newly designed Phoenix Prospectus.

Commencing in mid 2011, the project has resulted in all-new branding, style guide, brand communications, imagery and website.