The multi-phase campaign communicated to households the need to register their bin selection prior to the delivery of the new bins, while also encouraging them to select a more environmentally-friendly garbage bin downsize. 

An online microsite included fact sheets and videos to educate the community about the program’s objectives, enable residents to make an informed choice for their new bins, and facilitate registration. Direct-mail packs were also delivered to households. Icon has designed a database solution that integrates direct mail and online form registrations, merges data and delivers a consolidated bin registry database to council.

Check out the full case study on

Rolling out Dandenong Council’s waste minimisation program