Kinetic Super’s cutting edge website has triumphed over 172 other entries from around the world by taking home the Best in Class Award for 'Financial Services' at the annual Interactive Media Awards for 2015. 

The website was scored against five specific criteria, with a score from 0-100 awarded for each criterion. The website received a total score of 495 out of a possible 500, with perfect scores in the Design, Content and Feature Functionality categories. 

Kinetic Super Head of Marketing, Lynda Cavalera, said she was extremely pleased with the award win, saying it was a perfect example of how Kinetic Super is focused on streamlining the user experience and bringing the brand to life across all platforms. 

“We’re especially proud of this award as it demonstrates our ability to be innovative by pushing boundaries and approach projects with new ways of thinking. We’re very happy with the work Icon Agency has done to make our website stand out from the other financial services websites, and deliver our members a streamlined, easy to use experience,” Ms Cavalera said. 

The IMAs are judged by a panel of experts of the Interactive Media Council, Inc. (IMC), a non-profit organisation dedicated to elevating the standards of excellence online. The Best in Class award is given to websites that represent the highest standards of professionalism and impeccable planning and execution. 

Managing Director of Icon Agency, Chris Dodds, who developed the website for Kinetic Super, said it was hugely satisfying to win such a distinguished award, not to mention receiving perfect scores from an array of judges who are all leaders in the field of web design. 

“The Kinetic Super website was a result of a forward thinking client with a vision to disrupt the superannuation category in the digital space. I’m proud that my team was able to deliver a website that not only looks great, but has the functionality that consumers demand and expect. Having such reputable judges recognising that as well, is truly humbling”, Mr Dodds said. 

The Awards recognise the highest standards of excellence in website design and development and honour individuals and organisations for their outstanding achievement. 

The Best in Class award is the highest honour bestowed by the IMC. 

You can check out Kinetic Super’s winning website here.