Blog
15
Feb 2012When brands are bad
It’s not home grown, but if you’ve been looking at the news abroad you may have seen the beating The Bank of America has taken over the last year or two. Especially regarding consumer outrage to a proposed $5 fee for using your debit card.
They’re currently on the search for a new ad agency ($300 million in advertising production!) to change people perceptions of them as the big bad bank. And over at thefinancialbrand.com there is a great article discussing the flaws in this strategy and what they really should be doing to turn the haters into lovers. Go take a look.
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