An integrated service model

Creative agencies have changed substantially in the past decade. It’s fair to say that old, siloed approaches to marketing and communications are now obsolete.

In their place is a focus on genuinely integrated marketing solutions that put the customer at the centre of the conversation.

And driving it all is the digital layer: user-focussed websites, social media, apps, mobile and tablet, ecommerce, analytics and metrics, and everything in between.

We've been developing and fine-tuning our service model for over a decade. It's agile, targeted, and solution neutral. And it's based on what's required to get the job done – not because we're only good at one component of the mix. We bring a depth of digital capability backed by creative and communications services for truly end-to-end solutions.

Of course you’re welcome to partner with us in just one of our three core service areas – digital, creative and print, PR and communications (via sister agency icon.pr)

Strategy and planning

Business modelling
Market research and persona definition
Requirements analysis and project scoping
Data analysis
e-Commerce strategy
Campaign planning
Media and channel planning

Website design

Digital branding and identity
User experience design (UX)
Information architecture, wireframes and prototyping (IA)
Interface design (UI)
Email marketing (EDMs)

Website development

HTML/CSS and JavaScript
PHP and Microsoft .Net development
Website infrastructure planning and management
Customer Relationship Management (CRM)
UAT (User Acceptance Testing)
API integration
Customised search solutions
Accessibility compliance
Website reporting
Mobile applications 
Intranets and extranets

Content management systems (CMS)

Custom PHP CMS development (Laravel framework)
Drupal CMS, including custom module development
Sitecore development and deployment
elcomCMS (Victorian partner)
Umbraco development
Expression Engine development
WordPress theming and customisation

e-Commerce

e-Commerce strategy, planning and platforms
Conversion and ROI
Sales reporting
CRM and ERP integration
Payment gateways
Mobile and social e-commerce
Online fundraising

SEO and SEM

Search Engine Optimisation
Search PR (PR for organic SEO optimisation)
Google Adwords Pay Per click (PPC)
Facebook advertising campaigns

Social media 

Strategy and integration 
Digital communications counsel
Social media campaigns
Social media competitions

Website hosting and support

Domain registration assistance
Co-location, dedicated, and cloud-based infrastructure
Server set-up and configuration
Ongoing management, maintenance and security support

Advertising and marketing

Creative ideation
Campaign strategy and execution
Graphic design and production
Behaviour change marketing
Qualitative and quantitative research
Focus groups
Stakeholder engagement and management
Media buying (via partner media agency)
Reporting and analytics

Branding and identity

Brand audit
Brand strategy
Stakeholder engagement
Brand identity development
Brand style guides
Brand communications