AYS sports marketing
NAB Private Wealth Taste of Tennis
For nearly a decade, AYS Sports Marketing has produced the Taste of Tennis in New York to kick off the US Open Tennis Championships. Last year AYS brought this exciting event to Australia to the delight of foodies and tennis fans alike. A limited budget, different time zones and the difficulties of coordinating tennis stars became the starting point for a carefully planned and flawlessly executed campaign of media opportunities, buzz marketing, online activity and event management. Icon’s savvy combination of online PR, social media and traditional publicity helped generate advertising value in excess of $365,000 – and drove record attendance for this premium food and sporting event.