CPA Australia

Program brand development, communications strategy and collateral
 
When CPA Australia was planning to launch a new, premium education channel they turned to Icon for help. Their brief spanned our strategic communications and design teams. The first task was to consult stakeholders and come up with the name, brand positioning and communications of the new channel. Next the design team were engaged to produce the collateral, including a sleek program brochure, EDM communication piece and associated materials.