Kinetic Super

You say you want a revolution?

Kinetic Super wanted a category-defining website that represented their brand energy and philosophy of innovation and market leading client service.

Icon and Kinetic's marketing team stripped away the noise, created an easy-to-use content architecture, and simplified the site's messaging. Numerous navigation prototypes were wireframed and tested before settling on a modern and engaging interface that draws on a mobile-first approach.

The end result? A site that looks and feels nothing like you'd expect from a leading superannuation provider.


Dynamic content requirements needed a custom Content Management System

Built from the ground up using the Laravel PHP framework, Kinetic Super's CMS has been engineered for speed, ease of use, and maximum flexibility by Icon's development team. Like the site's great design it's everything you want in a CMS with the redundant parts removed.

Special attention was given to front-end refinements, with playful effects used to represent Kinetic Super's dynamic brand essence.


An energetic mobile experience

Mobile rules the web. Our designers and developers created a finger friendly responsive interface that looks great on all screens.


Like what you see?

Check out the live site here
and get in contact if you'd like to hear how Icon can revolutionise your digital approach.