La Trobe University

A suite of services since 2009

Icon have been working with La Trobe University since 2009, providing design and production services for their publications unit and various departments. 100s of jobs are produced each year, including Graduate and Undergraduate Guides, Higher Degree Research Guides, Study Abroad Guides, Sustainability Reports, and dozens of smaller comms and marketing projects.

With a diverse range of stakeholders with varying requirements, Icon is called on to provide consistent and cost-effective design and marketing materials. 

We need to turn work around within tight timeframes and ensure all materials adhere to the University's brand guidelines. Key to our success has been rigorous project management, template-based production, and close liaison with the internal marketing and brand teams.

Email Direct Marketing and eNewsletters

La Trobe University also work with our digital team.

Using our knowledge of La Trobe's new brand style guide, Icon's developers created a series of email templates to be used across La Trobe's different faculties and departments for all campaign emails sent from the University. We designed and developed the wireframes, built and tested the templates and uploaded them to the email platform for use within the various departments of the University.

We've also started work converting the University's guides into interactive e-publications using Adobe's Digital Publishing Suite.