Plan International

Plan International is a charity organisation with a focus on child sponsorship, emergency response funds and targeted projects. They needed a homepage that captures the essence of Plan’s work through beautiful imagery and a coherent visual structure.

The key objectives on the new homepage were to reposition and prioritise the two key calls to action for sponsorships and donations. Part of the challenge was to visually prioritise appeals as well as campaigns centered upon disaster management with the ability to activate either or both calls to action without overcrowding the design.