As a leading member organisation, the REIV places great importance on its brand's perception in the market. Our brief was to refresh the brand and bring it into the 21st century. A suite of print collateral and a brand style guide were also required.
Following an extensive consultation, a new, modern colour palette, fresh imagery and new brand devices were introduced to modernise the existing logo and enhance the brand’s appeal. A bold new illustrative style was also used to differentiate the REIV’s important events division. The ever-evolving style guide has enabled Icon and the REIV to quickly roll out new creative that's on-brand and on-message.