Shout out for Climate Change

Shout out for Climate Change competition campaign.

Having created a new brand and visual identity for this highly successful Federal Government Initiative, Icon was retained to plan and execute a comprehensive social media strategy to drive the competition. Targeted at school age and tertiary students, the strategy encompassed traditional communications (print, posters, DM etc) as well as integrated web and social media. Twitter, Facebook, blogs, online influencers all featured in the highly successful campaign.