Digital Strategy
Digital strategy is fundamental to a successful digital campaign or website development. Icon has provided digital strategy and online marketing insights to a diverse range of clients spanning the government, corporate, not-for-profit and SME sectors. With a focus on aligning business needs with integrated digital solutions, Icon’s methodologies are rigorous, collaborative and insightful.
- Business analysis
- Requirements analysis and scoping
- User analysis and profiling
- Competitor analysis
- Stakeholder consultation and meetings
- Focus groups
- Online brand and marketing strategy
- ecommerce strategy
- Digital documentationÂ
