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Cabot’s Timber Finishes are the leading wood-care products in Australia. Cabot’s approached icon.inc to assist with the re-design and development of a new website, so that it functions as an informative product selection tool for consumers with both interior and exterior DIY projects.
Icon conducted extensive stakeholder engagement in order to understand the requirements of the business divisions within the Cabot’s brand. The approach we took was to design the website with simple, interactive and logical functions that spring from the consumer’s point-of-view.
The final result is an engaging, online tool that guides and educates consumers, allowing them to confidently problem-solve their DIY projects and efficiently purchase the products they need.
24
Jun 2011Missing pieces
Got a few hours to spare on a cold and wintry Melbourne day?
Lost your old puzzle set?
Then head to failepuzzleboxes.com where you can wile away the afternoon recreating these retro puzzles on your very modern computer or you can even download the iPhone app for when you are on the move both generously free of charge.
However if you prefer the traditional way you can always purchase one of these cute and quirky sets featuring original works of art mimicking old-school comics and vintage posters from a bygone-era.
03
Jun 2011Holographic fashion hits the virtual runway
Move over Princess Leia, holographic imaging has got a whole lot more sophisticated.
One of our savvy designers recently stumbled upon this little gem, a future-busting holographic fashion show.
Visual artist, Tim Jockel developed the world-first show for the new collection of German “Haute Couture” fashion designer, Stefan Eckert.
Launching live in Hamburg, Germany the fashion spectacle was a 3456px by 1080px projection on an 18m by 8m stage resulting in one of the biggest holographic projections ever.
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